Wednesday, July 31, 2019
Improving English Teaching Essay
An importance of English language cannot be denied by anyone as English language is considered as an international language. It also affects people worldwide in many aspects such as education, trading, medicine and technology. According to, Thailand does not use English as an official language, so most of Thai people have to study English from their school since they were young. Even though, we have been studying English for a long time, the skill of English is not satisfied as much as it is. As we have known that Thailand is going to be a part of Asean Economic Community (AEC), the procedure of Thai education in teaching English should be changed to be more efficiently for Thai students. In addition, to be successful in English language including writing, reading, listening and speaking for Thai people depends on the way of teaching English in Thai education system. Improving English teachers in Thailand is an important way to improve English skill. The English teachers have to be good in teaching not only having a bachelor degree but cannot impart any useful knowledge to their students. Moreover, the primary school is the most important period for the students. If the teachers are not good enough in teaching English which can affect to their quality of teaching, the Thai education will fail as a whole. Besides, the teachers have to motivate the students to have a positive attitude towards English language too. The reason why the students and also the general population do not want to speak or even use English language are because they are scared of using English language and they are afraid that they will make a mistake and the native English speaker will ridicule at them, in this case the teacher is the key to change the students’ attitude. Furthermore, Thai education system should alter the system of teaching and style of studying. Since we were young, we have been taught only about grammar and vocabulary but the weakest point of Thai students is that they are not confident to ask any questions or share their ideas not just sitting and listening their teachers without any critical thinking because of the old-fashioned system in Thailand. Most of elderly are concentrated on the principle as well but they do not concern that the students can apply the knowledge in their daily routine or not. If the teachers can change their teaching, the quality of studying English in Thailand will increase definitely. Another point of improving teaching English is that most of Thai schools at the present like to employ a foreign teacher, but the most important part is that the teacher should have a qualified language teacher or at least a bachelor degree and a teaching license not only being a native English speaker. Additionally, Thai school should employ more English native speaker because many Thai teachers does not speak English well enough and also have limited English knowledge to teach the students. The foreign teachers can be a good motivation for Thai students as when we study with the foreign teachers, we have to be an active student to share our ideas or experiences to the teachers which is quite different from Thai teachers. To conclude, this is very clearly that English language is playing a major role in the process of globalization. Therefore, to improve the teaching English in Thai education system, both the English teachers and Thai students should cooperate with each other. If Thai people can have the ability and quality of using English language, the other countries will not look down at Thai people certainly.
Tuesday, July 30, 2019
Education Policy in Two Different Countries Essay
Education Policy in Two Different Countries Introduction            These refers to the principles and policies made by the government in the field of education, collection of rules and laws that govern the operations carried out in the education system. Education is a form of learning where knowledge, habits and skills of a particular group of people are transmitted from generation to generation through training, teaching or carrying out a research. It occurs in different forms such as formal, informal and non-formal with different purposes from institutions of learning like colleges/universities, professional education and graduate, job training and adult education. When implementing education in a given country, education policies are evidently known that they can affect education that people engage in directly at all ages. They have to be critically analyzed for effective learning under different areas in the field of schools such as; the size of school to be constructed, school choice, certification a nd teacher education, school privatization under education policy(Ball, 2009, 89), tracking, teaching methods, graduation requirements, curricular content, investment in the school infrastructure, and the values institutions are required to uphold and model.            Analysis of education policy is a scholarly study that seeks to give answers of different questions such as; the purpose of education, personal and societal objectives that education is designed to attain, methods to be used in attaining such objectives and tools applied in measuring their failure or success. Intended research of informing educational policy is done in a wide variety of learning institutions and several academic disciplines. Beneficial researchers are affiliated with different departments such as; economics, psychology, human development and sociology, departments and schools of education/public policy. Different countries have different educational policies according to the objectives and goals that education is expected to achieve. This essay critically evaluates issues concerning education policy in England and USA. Education policy in England            Research shows that inequalities in education (Bunar, 2010: p.10) had erupted before schools were started for the children. The data provided by OECD displayed a higher percentage of individuals finishing tertiary education in many countries if their parents reached tertiary level of education. In many countries, educational inequalities continue to increase where people who have acquired education at higher levels have high possibilities of doing jobs which are non-formal. The question that prevails is whether the existing educational policies are minimizing these gaps. Are they relevant at their level of implementation? The essay reviews the truth about policies at the school level in England; this is due to the number of years one spends in school which is compulsory and plays an important role towards government intervention and it is conducted in a way that affects potentially all students. Recently, England started a good body of eva luating research of policies at school-level. The evaluation of these policies is based on school resources efficacy, market incentives, pedagogical approaches and school autonomy for raising attainment of education in schools.            Since 1988, education system had one key character under The Education Act, which has led to the implementation and designing a number of policies in education with an aim of improving standards of education and achievement. A good number of policies have been introduced at each stage of education, and a number of these policies have been evaluated. This gives an opportunity for a critical appraisal on such evaluations and the scope of different policies that have influenced achievement of education. These evaluations aim at the different ways of enhancing performance and reducing inequalities in education. Educational inequalities in England            These inequalities in the achievement of education can be differently identified at some points in individuals’ lives. However, these educational inequalities emerge at an early stage in the lifecycle and widen the gap as progress in education sequence is experienced. This description of the inequalities is aimed at motivating the evaluation of policies in education, which are used to alleviate inequalities in education and minimize achievement gaps, which is an important research in the field of education. Under this description, individual follows an ordered educational sequence which comprises of years in pre-school, compulsory schooling years, post-compulsory level of education and lastly to adult. Gaps in pre-school education            Initially we focused on the educational achievement gaps being present even before students started going to school. These gaps are created by the environments they grow in, family backgrounds and different non-cognitive and cognitive levels of skills children have when entering school. Studies conducted under vocabulary skills (Lervag, 2010: p. 615) shows there is high dispersion of a number of sizeable gaps existing in gender and ethnic groups at the time of entering school. Compulsory school            At the stage of compulsory schooling, the gaps that were there at the school entry evolve. Where some widens while others narrow as abilities of children at school makes them move either up or down the outcomes of the educational distribution. This can be affected by policies of education with the scope of affecting achievement in education. Education at post-compulsory level            This level of education is strongly impinged by the disadvantages of education acquired during compulsory schooling and the pre-school years. It determines whether an individual continues with education in post-compulsory level or not. This level is strongly determined by the education level of their parents. Adult learning            Inequalities of education continue to increase even when a student completes full-time education. They extend to adults in their live of working as their training and education occurs and mostly to those who have acquired higher levels of education.            Under those stages of education, it is evident that inequalities in education emerge and exists at all levels in the sequence. Some gaps widen as individuals progresses more through the sequence of education especially those associated with disadvantages of schooling in urban areas are less compared to those in rural areas. This calls for a significant and a careful evaluation of the policies of education designed to affect educational inequalities. The educational policies raft introduced to the England system of education fifteen years ago provides a good setting for evaluation methods and their success and thus provides a better understanding of educational work. Policy evaluation regarding to England school            Although these policies at all levels of lifecycle are important for improving attainment in education and inequality reduction, the policies of school-level ought to be focused on in the England system of education. This is because compulsory years of schooling give an important time for the intervention of the government. It also acts as a good body of evaluation of the research policies in England. This calls for selective areas of policy with a critical appraisal which is rigorous. The following are headings of policy discussion and their methods of evaluation.            School resources refer to perennial debates concerning educational literature of economics of whether if the expenditure of the school is increased will have an effect on improving pupil attainment (Peters, 2009: p.1). Research on whether the implantation of such policies can reduce the types of attainment gaps experienced earlier. The relevance of such implementation is to determine whether additional expenditure can lead to cost effective in developed countries at the typical levels.            International research indicated that there is no good relationship between student outcomes and resources. However, some puts more efforts on studies particularly with methodological design with positive impacts. The challenge faced in the implementation of this policy is that school resources are always allocated disproportionately to disadvantaged students. If this issue is not dealt with fully in methodological design, the way resources and attainment are related with one another will be easily obscured.            Critical evaluation shows that favorable association between educational disadvantages and school resources is counter-balanced to the unfavorable association between educational attainment and educational disadvantage. This clearly indicates that association between educational attainment and school resources is very low, and there is no true reflection of casual relationship. There is the fact that the implementation of controlled randomized experiments has been impossible, researchers have found it difficult to prove that such a problem has been solved. Being the biggest category of expenditure of the UK government, it calls for a more significant sense of getting whether if the expenditure is either increased or reduced there is the likelihood of having an impact on students’ outcomes. This aspect is very important for the future economy in the country and the future prosperity of individuals.            Recent studies have been done concerning this issue in England using national citizen database and all schools expenditure. The national curriculum of the English government is divided into four key levels/stages, then at the end of these stages teachers evaluates the students or they are given national tests that externally and marked at the school when students are the age of 11 and 16. A study done have critically evaluated the relationship between attainment and expenditure in the secondary school level at the age of 14 and 16 respectively, displayed a small positive impact of resources used and on pupil attainment. The challenge behind it is that political control is used as an instrument for expenditure in the school.            Government has initiated better flame work for examining casual effects derived from this context. In early 2000s, a flagship evaluation policy was done on the government labor and the (EiC) program for the secondary schools in England. Under this program, disadvantaged schools mainly located in urban areas were provided extra resources with an effort of improving standards.            Incentives for a period of more than thirty years a concerted effort has been done with an aim of increasing the choice of parents, competition between schools and their accountability for the children performance (Eom, 2011:p.418). If the economy develops well, children go to better schools with incentives of increasing performance. This is because their effort should be strongly linked to pupil information and numbers which is disclosed to parents under the accountability framework.            School autonomy most government schools function within a given framework based on their jurisdiction concerning terms of teacher conditions and pay, admissions, composition of the body that is governing and the curriculum (Clark,2009: p.760). Since 2000, the England government started academies which led to the emergence of new schools given more autonomy compared to typical government schools in terms of their freedom of operations. The rationale behind this greater emphasis on autonomy is to encourage schools to have more innovative policies and facilitate improvement of standards. In England, the so called academies are managed by any appointed governor or their sponsors who are responsible in recruiting all staffs, freedom over curriculum implementation, agreeing on the terms and conditions of payment and organizational aspects of the school.            Pedagogy although since the year 2000, school autonomy in England seems to have gained popularity, it has not been true to various school organizational aspects (Terenzin, 2010: p.772). The government has put into place prescriptive measures in order to improve standards in numeracy and literacy through pedagogical methods. The national numeracy and literacy strategy rolled out in 1998 and 1999 was aimed at improving teaching quality through introducing more focused effective management of the class and instructions. Both literacy and numeracy did not present an overall time increase that was allotted in teaching some subjects. Both dramatically represented a change on the teaching methods of such subjects.            The above evaluation on education policy in England clearly shows that gaps in educational attainment are evident from earlier times and have been measured along the lifecycle. Various policies have been reviewed at the school level and implemented in England which brought high standards economic evaluation, aiming to see how scope of educational inequalities can be impinged. This has been done under the evaluation of the following educational policies implemented in England such as; incentives, school resources, pedagogical approaches and school autonomy. This issue of reducing educational inequalities and gaps that exist in the sphere of education has been shaped for effective implementation. It enhances positive impacts through the use of the following contextual factors applied in secondary school classroom setting.            Structure and organization of the educational system: this helps in shaping the development of curriculum by considering the society served by the education system. It reflects the aspirations and the needs of the students, function and the nature of learning and statement formulation on the importance of learning. This enables students to know how policies of education are implemented and established, influences the operation of schools and helps them to achieve their educational goals and curricular.            Climate of learning in schools this involves many factors and values such as safety practices, cultures, and organizational structures shaping the school to react and function in a given way (Cohen,2009: p.189). Favorable and positive climate created in school by all stakeholders’ results to higher achievement by students.            Teaching staff: their professional development plays a great important role by attempting to reform or change an education system. The general purpose behind teachers’ evaluation is to ensure that the quality of instructions students receive from teachers are safeguarded and improved. Teachers are evaluated through classrooms observation by the principals, peer review of teachers and checking on students’ performance.            Parental involvement: for a school to be successful there must have a high cooperation among teachers, school administration and parents. A research done indicated that if parents participate in the education of their children, it results to an increase in the academic achievement of the students and an overall attitude improvement towards school.            Classroom environment: instructional activities carried out in school are always influenced by environment in the classroom. This includes classroom size, class composition and instructional time. Research indicates that favorable classroom environment benefits academic development thus helping students to achieve educational goals.Education policy in USA            In USA, education is provided by both private and public schools. Education in public schools is universally available, funded and controlled by the state, federal and local government. Private schools are set free to come up with their own curriculum and policies of staffing. Educational evaluation plays a significant role in USA as it assesses and distinguishes particular characteristics of the education process. It is a professional process by which incessant review is commenced by independent educators with an aim of improving the learning process. This attempt is done to ensure smooth progress on the whole learning experience. The evaluation process in USA is conducted under the following three routes;            Personal evaluation: this comprises of a legal and an ethical process, the standards behind it are educational, significant and judicious. Personnel evaluation standards are easily implemented, apt in funds and proficient in utility.            Program evaluation: it involves ground standards that provide a guarantee of the demanded information by users. This process of evaluation is based on factors that are prudent, practical, and thrifty and save. It results to an accurate and complete evaluation to the point.            Student evaluation: it is a program carried out ethically and legally which is kept in the students mind while others are affected by it. Its standards are diligently judicious, educational and significant therefore; it is an extremely useful evaluation to students. The process is very sensible, efficient, affordable, feasible, politically and socially.            Education policy in USA has been effectively evaluated with an aim of ensuring educational effectiveness among students at different levels of education. Policy-amenable of the school characteristics are among the factors controlled under school management or national policy of education. It refers to substantive policy measures of education in areas such as governance, curriculum, accountability and development of a professional teacher and other characteristics at the school-level known to improve teaching. This discussion focuses on three main areas of policy-amenable characteristics of a school which shapes educational policy implementation. They include school climate, school resources and school policies. It is also interested in measuring the school context by mean socio-economic students’ backgrounds within the school. Relative impacts determined by school characteristics of policy-amenable and school context on the quality of education has helped policy makers to have a control.            The question under the educational policy evaluation is why some schools are performing better than others. If the policy evaluation can identify the factors causing such deviation in terms of different school performance, better strategies can be implemented to change such performance deviation; that is identifying general characteristics of schools with high performance and use such information to improve performance of a given school. The following are the three main areas according to PISA which shapes education policy implementation and has an effect towards students’ performance.            School resources comprises of physical resources and materials such as the school size and the quality of physical infrastructure in the school, human resources including number of teaching staff (Peters, 2009: p.1). They have a tertiary qualification and the number of students in the school compared to the available teachers. If the school infrastructure is well constructed and the school has enough teachers the performance of students is likely to increase. This evaluation conducted in schools ensures effective implementation of the curriculum which facilitates achievement of educational goals.            School climate entails different aspects culture of the school including how well teachers and students get along, disciplinary climate (Crul, 2009: p. 1478). In addition, it includes how committed and motivated school’s teachers are and how strongly does the students identify themselves with their school. This factor is implemented well by school principals through ensuring that students are well disciplined and that teachers-students cooperation is improved. It is also well maintained through students’ motivation that results to high performance of students.            School policies it comprises the level of autonomy enjoyed by the school when making decisions, issues concerning accountability of whether self-evaluation is conducted in the school and students’ progress monitored (Creemers, 2010: p.815). Such policies also determine whether the school gives the parents information concerning the students’ performance or not. Lastly these policies establish the degree of selectivity in the school concerning admission policies and the way low achievers are transferred to different schools. These factors shape the issue of educational inequality and the gaps created in the secondary level, and if well implemented high attainment is achieved.            Conclusively, evaluation of education policy is an important factor in different countries for educational effectiveness. The above evaluation clearly shows some of the challenges experienced in school such educational inequalities, poor performance and non-effective governance among others results to poor performance. England and USA among other nations have developed educational policy evaluation at different levels of education. From the above discussion, it is clear that these policies have improved standards of education shaped under different contextual factors. Comparably, both countries have had almost the same factors such as school resources, school policies among other discussed factors above. The recommendation is that such policies should be improved and well implemented and for who are yet to implement should do it for educational effectiveness. References Anderson, P., Chisholm, D., & Fuhr, D. C. (2009). Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol. The Lancet, 373(9682), 2234-2246. Ball, S. J. (2009). Privatising education, privatising education policy, privatising educational research: network governance and the ‘competition state’. Journal of Education Policy, 24(1), 83-99. Beauchamp, C., & Thomas, L. (2009). Understanding teacher identity: An overview of issues in the literature and implications for teacher education. Cambridge Journal of Education, 39(2), 175-189. Bryman, A. (2012). Social research methods. Oxford university press. Bunar, N. (2010). Choosing for quality or inequality: current perspectives on the implementation of school choice policy in Sweden. Journal of education policy, 25(1), 1-18. Cohen, J., McCabe, L., Michelli, N. M., & Pickeral, T. (2009). School climate: Research, policy, practice, and teacher education. The Teachers College Record, 111(1), 180-213. Cooper, A., Levin, B., & Campbell, C. (2009). The growing (but still limited) importance of evidence in education policy and practice. Journal of Educational Change, 10(2-3), 159-171. De Bortoli, L., & Thomson, S. (2010). Contextual factors that influence the achievement of Australia’s Indigenous students: Results from PISA 2000-2006. OECD Programme for International Student Assessment (PISA), 7. Halà ¡sz, G., & Michel, A. (2011). Key Competences in Europe: interpretation, policy formulation and implementation. European Journal of Education, 46(3), 289-306. Halpin, D. (Ed.). (2013). Researching education policy: Ethical and methodological issues. Routledge. Hobson, A. J., Ashby, P., Malderez, A., & Tomlinson, P. D. (2009). Mentoring beginning teachers: What we know and what we don’t. Teaching and teacher education, 25(1), 207-216. Jennings, P. A., & Greenberg, M. T. (2009). The prosocial classroom: Teacher social and emotional competence in relation to student and classroom outcomes. Review of Educational Research, 79(1), 491-525. Levinson, B. A., Sutton, M., & Winstead, T. (2009). Education Policy as a Practice of Power Theoretical Tools, Ethnographic Methods, Democratic Options. Educational Policy, 23(6), 767-795. Papastergiou, M. (2009). Digital Game-Based Learning in high school Computer Science education: Impact on educational effectiveness and student motivation. Computers & Education, 52(1), 1-12. Rappleye, J., Imoto, Y., & Horiguchi, S. (2011). Towards ‘thick description’of educational transfer: understanding a Japanese institution’s ‘import’of European language policy. Comparative Education, 47(4), 411-432. Rizvi, F., & Lingard, B. (2009). Globalizing education policy. Routledge. Warnock, M., & Terzi, L. (Eds.). (2010). Special educational needs: A new look. Continuum International Publishing Group. Wiseman, A. W. (2010). The uses of evidence for educational policymaking: Global contexts and international trends. Review of research in education, 34(1), 1-24. Yudof, M. G., Levin, B., Moran, R. F., Ryan, J. E., & Bowman, K. L. (2011). Educational policy and the law. MSU Legal Studies Research Paper, (09-15). Source document
Monday, July 29, 2019
Advantages And Disadvantages Of Kind Of Company †Free Samples
There are two types of business forms that can be setup; each form has their own share of advantages and disadvantages. While going forward with this decision of which type of company to choose, the company client should focus on few thing, which kind of business that it wants to operate, which kind of company will be suitable for that kind of business, the possible advantages and disadvantages of kind of company ,and whether it has the requester funds that might be needed to start such a company. After the client has figured out the required information, it can carry forward with the formation of the company. Below we will discuss the advantages and disadvantages of each form of company and what will be suitable for the client in the end. A company is the kind of legal entity that is formed as per the regulations under the Corporations Act 2001. A company has its own legal existence and also the identity of its shareholders must be different form its shareholders and directors.à ‚ A company has its own set of rules that must be followed and also if the company does not have its constitution, it goes by the "replaceable rules" of the Corporations Act 2001. A proprietary company is privately held company that can either be limited or unlimited. Such types of companies are present in Australia and South Africa. A proprietary company is the type of company that is defined under section 45A(1) of the Corporations Act 2001. Such type of companies is required to have not more than 50 members. These companies are also not allowed to raise funds from the public that is the main issue that is there with private companies, that they cannot raise money from the public. It cannot engage itself into any activities that can force them to raise money from the public by issuing a prospectus. A prospectus is a document that is issue by the company stating the terms of offer for shares, to raise money from the public, for their business operations. There are two types of proprietary companies, namely large proprietary company and small proprietary company. Both are differentiated on the basis of revenue earned and the level of more o perating activities, and the total amount of fund raised by the company. A proprietary company is classified as small company if it meets the following requirement-  In case of large proprietary companies, they are required to get their books of account audited and also to appoint an auditor for the same. The small companies are required to get their account audited and prepare their financial statements in the same manner, if they are required to do so as per the requirement of the Australian Securities and Investments Commission (ASIC), or in case of a foreign company , shareholders that are holding more than 5 present of the voting power requires to do so. In case of a proprietary company, the liability of the shareholder is restricted to the number of shares raised held by them, which means that they are liable just for that much amount of shares and not for anything beyond that. This is the situation in case of a limited company. When it comes to an unlimited proprietary company, in which there is a share capital, but the only difference is that the liability of the shareholders is not limited. (https://www.afigec.com/, 2017) Another form of company is the public company. This company have no limit on the number of shareholders and can raise money from the public, by issuing prospectus to the public for the issue of shares. The share capital can be divided into shares of particular denomination and then it can be given to the public, to raise money from the same. Most of the existent public companies were previously private companies that have chosen to go public. All the multinational companies are public companies. The main advantages of this kind of companies are- they have an access to the equity fund market ,a s well as the debt market to raise the requisite amount of fund, for their companies. They can also additional shares in the public to raise money after the initial offering. That is the kind of many advantages that a public companies has , the area of operation is also large and the total amount of money involved in such kind of companies is also large, so if the client is having so much f unds, they can go ahead with such kind of companies. The main disadvantages with this kind of business are that there is a lot of control issues involved with the same. And also there are a lot of regulations that a company has to abide by the various government regulations. A public company must have to meet the various government regulations requirements  and the various reporting requirements that the company must abide by. There is also lack of control, because there are so many shareholders, so it is not possible to establish authority in such type of company. (Asic.gov.au, 2017) There are various regulations and other government disclosures that the company needs to comply with, that are the main requirements that the company must need to follow that. The client needs to take decision based on the kind of business operations that the kind of company that they need. Both of the same have their own share of their advantages and disadvantages and on the basis of the same, the client needs to take the decision the kind of company it wants to establish. (www.nfplawyers.com.au, 2017) Asic.gov.au. (2017). How to start a company | ASIC - Australian Securities and Investments Commission. [online] Available at: https://asic.gov.au/for-business/starting-a-company/how-to-start-a-company/ [Accessed 27 May 2017]. Incorporator.com.au. (2017). Incorporator.com.au - Proprietary company compared with Public Company (Australia). [online] Available at: https://www.incorporator.com.au/l3/21_01_Proprietary_company_compared_with_Public_Company_Australia.asp [Accessed 27 May 2017]. www.nfplawyers.com.au. (2017). Checklist-to-establish-a-Public-Company-Limited-by-Guarantee. [online] Available at: https://www.nfplawyers.com.au/wp-content/uploads/2012/07/Checklist-to-establish-a-Public-Company-Limited-by-Guarantee.pdf [Accessed 27 May 2017]. Registeracompany.com.au. (2017). Company basics - Register a Company Australia. [online] Available at: https://www.registeracompany.com.au/faq/company-basics.cfm [Accessed 27 May 2017]. https://www.afigec.com/. (2017). company-formation-in-Australia. [online] Available at: https://www.afigec.com/data/en/pdf/142/company-formation-in-australia.pdf [Accessed 27 May 2017].
BP's Environmental Report and Financial Statements Essay
BP's Environmental Report and Financial Statements - Essay Example The BP environmental report sure is prepared following a certain model. The framework is a series of steps that begins by briefly outlining what the BP Company is all about, followed by an illustration of what the pictures on the cover page stand for. What follows next is a table of contents and then an overview, which is made up of a recap of the year’s milestone events, follows in the series. There is an order of stories, from the most intriguing to the least. The stories include a country to county analysis of projects, for example, in 2013, the director mentioned the terrorist attacks in Algeria, environmental restoration efforts in the Gulf of Mexico, the extension projects in Papua, the prevention measures in China, Brazil, Libya, and Russia. 4. Safety forms a major point of focus on the report. Here, the report focuses on managing the safety and operational risk of the people and the environment, including measures to avoid the occurrence of accidents and oil spills. The final step of the framework is reporting. This includes the company’s report on their stakeholders on their engagement with our stakeholders. That is, what the company heard from its shareholders and how it is responding to their sentiments. (Sustainability Review, 2013) The report uses Operational Controlling approach in setting its organizational boundaries. This is because the BP company has operational control over an all its operations since one of its subsidiaries, the parent company is able to direct the financial and operating regulations of the company with an aim to gain economically from its operations. BP seeks to curb its operational GHG emissions by introducing reductions in flaring, operational energy efficiency, and venting.Â
Sunday, July 28, 2019
OR Proceedures Essay Example | Topics and Well Written Essays - 750 words
OR Proceedures - Essay Example Therefore, it is the responsibility of the nurse to carefully assess the magnitude of the patients' fears and duly inform the physician of the situation. It is also natural for a patient to feel fear of pain and discomfort. The nurse may alleviate the fear by assuring the patient of the availability of analgesic and anesthetic drugs during the surgery and the option of having a self-induced pain medication post-surgery. In cases where there is possibility of body mutilation/alteration and inability to perform activities of daily living (ADL) as a result of the operation or the prevailing disease, it is best for the nurse to give the emotional support the patient needs in an "open, nonjudgmental attitude" (Bucher et al., 2007, p.345). Furthermore, the nurse might seek the support of the patient's family to help the patient during this difficult time and inform both the patient and the patient's family of the availability of support groups and other medical teams that could help the pa tient adjust to the new situation. Careful, competent, and considerate care throughout the surgical experience will help reduce any anxiety felt by the patient and his family, will help assist in the recovery of the patient, as well as help prevent future complications. Preoperative Care In the preoperative period, it is essential that the nurse perform a thorough assessment of the patient's physiologic and psychologic status to ascertain the mental and physical fitness of the patient in going through with the procedure and, to determine the appropriate nursing intervention to be carried out in order to further prepare the patient for his surgical experience. Health and Medication History Taking. Relative information about the patients' past health and medication history including inherited familial traits might uncover facts that could very well hinder the possibility of having a safe and favorable surgical outcome and/or increase the risk factors of having the surgery. For this reason, information on previous hospitalizations, surgeries, allergies, genetic predispositions, past and present medications and, other health practices such as drinking or smoking habits should be collected and documented appropriately. Review of the Systems. Specific aspects of the body systems should also be assessed carefully and competently. It is very important that the preoperative nurse is knowledgeable of what to look for in each body system as this might, again, affect the overall outcome of the operation. Charting of the patients' intake and output in determining the fluid and electrolyte balance is critical for this purpose. Patient Teaching. Patient teaching should include learning needs, discussion of diagnostic tests, establishing diet regiments and family visits, review of OR procedures, effect of medications to be administered, purpose and administration procedure of IV therapy, pain and pain management, recovery process and, post-operative exercises to be learned. This would also be a good opportunity for the nurse to assess the knowledge of the patient regarding the why's and for's of the surgery and ascertain the need for further teaching from the physician. Surgical Preparation. Surgical preparation would depend on the type of surgery to be
Saturday, July 27, 2019
Profitability Measures Case Study Example | Topics and Well Written Essays - 250 words
Profitability Measures - Case Study Example On the other hand, return on assets will show how efficiently and effectively the company’s assets have been used in increasing the company’s returns. From the analysis, it will therefore be feasible to rank the companies in terms of their performance. Q2. Return on equity is a better premise of evaluating the performance of firms than the return on sales. Shareholders who are the providers of capital will only get interested if they get value for their resources. Return on equity is therefore in line with the firm’s objective of wealth maximization. Return on sales shows the proportion of sales that constitutes the profits to the company. It can be subject to manipulation by the management and therefore not a reliable way of assessing management efficiency (Freberg & Boland, 2000). Managers can alter their revenue sources to include only profitable products and customers rather than all its activities. Margins also depend on the capital base. Q3. It is possible that firms, which are profitable, offer negative returns to their shareholders. To a nonprofessional this might look ridiculous though it is possible. Profitable firms may have high obligations on repaying their debts or the directors could enjoy high compensation at the expense of the shareholders. Moreover, the large profits could be retained hence making shareholders fail to feel the profitability of the company. All the criteria used in assessing company’s performance have limitations. The best way of ranking effectiveness should be based on the shareholders wealth
Friday, July 26, 2019
Evaluation and Dissemination Research Paper Example | Topics and Well Written Essays - 250 words
Evaluation and Dissemination - Research Paper Example Moreover, examining of costs and pre-allocated resource constraints that had been included in the activities can also enable to identify the level of success of a strategy. In addition, a process of identifying different strategic measures and practices that were executed to deal with different risks or challenges and evaluating their outcomes can also facilitate to measure the level of success of a particular business strategy (Dobbins et al., 2002). Dissemination of findings has major significance as it helps to understand about changes and provides effective directions to achieve postulated goals. The communication plan will be conducted for sharing findings by involving individuals and transmitting changes that can enable them to increase their operational efficiency. In this context, safeguarding an open and clear communication of the success of a strategy can enable each individual to increase their efficiency. Moreover, dissemination of key strategic measures and practices that were executed can further enable each individual to ratify their operational skills and help to identify effective set of practices. The communication process includes reporting system wherein all the strategic measures and practices are discussed with both internal and external groups of stakeholders. The process will enable to increase validity, reliability and value of the organization towards its stakeholders and ensure to build long-term sustai nability (Durlak & DuPre, 2008). Dobbins, M., Ciliska, D., Cockerill, R., Barnsley, J., & DiCenso, A. (2002). A framework for the dissemination and utilization of research for health-care policy and practice. Sigma Theta Tau International, 9(7), 1-12. Durlak, J. A., & DuPre, E. P. (2008). Implementation matters: A review of research on the influence of implementation on program outcomes and the factors affecting implementation. Am J Community Psychol, 42,
Thursday, July 25, 2019
Baha'i - distinct, universal religion Essay Example | Topics and Well Written Essays - 1000 words
Baha'i - distinct, universal religion - Essay Example In accordance to Bahaullah, God had set historical forces which were collapsing conventional and customary barricade of ethnic group, rank, article of faith and nation which would help to give rise to universal civilization. The main challenge confronted by the humanity is to recognize and acknowledge unification and to assist in its promotion. Bahaullah gave particular emphasis on the issue of bias and partiality. The heart of his message was to call for communal harmony and companionship among different and diverse states, cultures and people (Perkins & Hainworth, 30). Three primary teachings constitute the foundations for Bahai teaching and doctrine which are the oneness of God, unification of religion and unification of entire humanity. God’s message is revived and revitalized in humanity through the use of several people. These people have the wisdom and guidance to improve the morality of human beings. Religion is an evolutionary process according to the Bahai faith as the requirements of the different ages stress the need for moral schemes. The Bahai faith describes God as beyond understanding and considered to be a great entity. The Creator is Greatest and the creation cannot know about Him because there is something that surpasses the grasp of human mind. To assist human beings so that they learn about God’s nature, manifestations are sent to them (Miller, 65). The Bahai faith incorporates the belief that God send these manifestations to instruct and alert humanity. The Bahai writings in particular recognize Abraham, Moses, Muhammad, Zoroaster, Buddha, etc as manifestations (Miller, 84). Bahai Faith claims that God is the creator of the world and everything present within it is His reflection and attribution. The Bahai scriptures define the human soul as eternal and have characteristics of all God’s qualities but these qualities live only potentially until and unless they are developed.
Wednesday, July 24, 2019
Performance Management as an Important Part of Organization Productivi Essay
Performance Management as an Important Part of Organization Productivity - Essay Example Therefore, the system of performance management generally involves evaluating and developing the skills, behaviours, and the performance of individual employees, generally for ensuring that the organization competes favourably in the market through its high performance. Performance management, therefore, can be used as a measuring and management instrument of employees in the organization. This process mostly benefits the big international companies, and those companies, whose workforce is greatly distributed. As a process, performance management comprises different types of activities aimed at achieving the objective of the general process. These include reward and remuneration for employees, coaching and mentoring of employees, team working, measuring, competencies, and competencies, and personal development plans, among others. Today, performance management is characterized by various changes, as the way it is approached today differs with how the process was approached in the past centuries. The changes in performance management today have contributed to its increased efficiency, and keep helping organizations to retain their high-performing employees. Performance management today is a holistic process, which embraces different processes, and th is is efficient in people management in companies (Kreitner 2008). Armstrong & Baron (2005) note that performance management is not a new process in organizations. This process has lasted for the past seventy years, since its inception in the 1940’s. Initially, managers of companies developed performance management during this period, in order to establish whether the different salaries and remuneration for the employees were justified or not. The difference between performance management of those days, and the performance management today is reflected in the complexity of the process. Â
Tuesday, July 23, 2019
Rwandan and Guatemalan Genocide Term Paper Example | Topics and Well Written Essays - 1500 words
Rwandan and Guatemalan Genocide - Term Paper Example As the definition of political self and political others has different connotation in different ages. (Mamdani, 2002). Mamdani is of the view that genocide has to be understood 'within the logic of colonialism.' Since the colonialism generated two types of impulses of genocide: the genocide of natives by the colonialists [settlers] and second was the impulse of natives to do away with the settlers. But the violence of natives was not taken as genocide for it all was justified by the application of self defense. As for Fanon the violence of the natives intended to end the violence of the usurpers [the colonialists] and such violence germinated the seed of a new humanism. Rwanda is the smallest country in Central Africa; comprising of population of 7 million people. There exist two main ethnic groups in the country; the Hutu (80-90%) and Tutsis (10-15%). During the colonial occupation of Belgium the Tutsis were the ruling elite dominating the Hutu peasantry. After the independence of Rwanda in 1962 the Hutu majority took over the power. The new ruling elite started oppressing the Tutsis forcing them to flee and consequently, 200,000 Tutsis fled to the neighboring countries. The Tutsis in retaliation formed the Rwanda Patriotic Front which succeeded in forcing the Hutu president in 1990to concede to the power sharing agreement. (seehttp://www.historyplace.com/worldhistory/genocide/rwanda.htm) The ethnic tension in Rwanda was heightened in 1993 after the assassination of Melchior Ndadaye, the first elect Hutu president of neighboring Burundi. 25000 peace keeping troops of the United Nations were dispatched to take care of the 'fragile cease fire' between the Tutsis rebels and the Hutu government. As the Hutu were reluctant to share power with.Tutsis and wanted annihilation of the rival tribe. In April 1994, Rwanda president Habyalimana and the new president of Burundi Cyprien Ntaryamira had a several peace meetings with Tutsi rebels. On April 6 when the two presidents were coming from Tanzania were killed on the Kigali airport by gunning down their plan. This incident fanned the political violence in Rwanda as the Hutu started killing their opponents even the moderates Hutus were not spared. The Study of the Genocide in Rwanda: Mamdani(2002) has the view that genocide has to be understood "within the logic of colonialism". A few lines published In the article The Genocide in 20th Century , on the site The History Place may help us to focus our study on the above
Separate Peace Essay Example for Free
Separate Peace Essay Gene has a huge ego. His life revolves around competition. Everyday life is transformed to a constant war with everyone around him. He sees everyone he encounters as his rivals and enemies. He says about sports, â€Å"It was as though football players were really bent on crushing the life out of each other†¦Ã¢â‚¬ ¦as though even a tennis ball might turn into a bullet†. (Knowles pp. 84) Gene sees matters of life and death in harmless games of sports. Gene is never comfortable with his own identity. He is envious of those who are better than him and treat them as enemies. He grows extremely jealous of Finny for his athletic talents and ability to flout the rules. He cannot bear to feel inferior to anyone, even his friend; they are all his enemies. He is determined to be better than Finny in academics, in order to not feel inferior to Finny. Being the best in academics would equate Gene with Finny, who was best in athletics. Gene imagines that Finny is no less selfish than him and that they both hated each other in their rivalry. He imagines Finny is only pretending to be his friend to sabotage him. Gene interprets all of Finny’s actions as made in rivalry to him. Finny actually thinks of him as his best friend and never saw him as an enemy. Gene’s later discovery that Finny genuinely wants him to do well destroys the balance of his world, in which they both are enemies competing against each other. So Finny is better not only athletically but as a good person. Always feeling inferior, Gene is jealous and envious to the point that a codependent relationship is made possible. Lacking an identity and enviously seeing only Finny’s superior morals and talents, he would give anything to not feel inferior to Finny. Gene is in a position hat he desires Finny’s identity so much that he would enter into a codependent relationship with Finny to obtain his identity. Gene wants the qualities of Finny that he lacks. At the same time, Finny struggles with insecurity after his fall. Having shattered his leg, he cannot help but feel insecure about himself. His identity is shattered by the reality that he can no longer continue being the s tar athlete he was and achieve his dream of being a soldier. Being unable to carry out his dreams in his own physical body, he is forced to carry them out through the medium of Gene as an extension of himself. Throwing himself into a codependent relationship is Finny’s way of ridding himself of his insecurity and living a normal life through Gene. It would be as if the accident had never occurred. Finny needing to live his former life through someone and Gene’s desire to take on Finny’s identity makes way for a codependent relationship to form. Codependency becomes an obstacle to the creation of a separate identity. Finny’s fall provides the perfect time for the codependency to start. Both sides have something they want and can give in return. Gene wants Finny’s identity for the qualities that he admires in Finny but lacks himself. Finny wants to be able to live his life as an athlete through someone who acts as extension of Finny. Gene and Finny can satisfy each other’s desires. Since both people are receiving what they want in a codependent relationship they are content and happy with their life. There is no need to look inwards and examine oneself or improve oneself. After putting on Finny’s pink shirt, Gene says, â€Å"When I looked in the mirror it was no remote aristocrat I had become, no character out of daydreams. I was Phineas, Phineas to the life. I had no idea why this gave me such intense relief, but it seemed, standing there in Finny’s triumphant shirt, that I would never stumble through the confusion of my own character again. †(pp. 62). Gene feels happy that he has completely taken on Finny’s superior identity and escaped from who he is with all his issues. A false feeling of completeness and contentment prevent Gene from forming his own identity. Only after codependency is broken, can an individual identity emerge. Gene and Finny’s codependency is ended after Finny’s sudden death. Gene starts to re-examine himself, his thoughts and his emotions. Finally Gene puts things into perspective (Slethaug). Gene’s life from the start of his friendship with Finny has revolved around Finny. Everything he did, felt, thought about regarded Finny. His goal of becoming best in the class, and his envy were the result of Finny. Finny was the column, the foundation that supported and shaped his life. The foundation crumbles away with Finny’s death and Gene’s life comes crashing down. He can no longer depend on Finny to dictate his emotions, his thoughts and to serve as an idol he must surpass. With Finny gone, Gene now sees the foolishness and illusion he had been living in and the reality of life. He realizes that many of the enemies he had seen were the product of his own fear. He knows that Finny was a genuine and true friend who meant the best for him. Gene realizes that fear of everything had led to his seeing enemies in friends and that it was harmful. He sees that his fear had led him to feel threatened by a fearless Finny and his jealousy. His fear had made him feel that everyone was out to get him. Most importantly this fear had led him to seriously cripple Phineas and in the end led to Finny’s death. His guilt at having had a direct role in Finny’s death leads to him seeing the illogicality of fearing the world, the unknown, the imaginary enemy. He has escaped from his fear of the world, and matured into an adult in the process. Only now when he no longer fears anything or anyone, can Gene focus on himself and forge an identity. Only now when he does not see in everyone some quality that he lacks can he truly sees his own strengths and vulnerabilities and take them lightly. Gene can focus on forging his own identity when he other people’s identities no longer interest him. Phineas teaches Gene that in this world there is more than just evil, and war but also peace and good. Everyone is capable of good and evil. When Gene discovers that he like Finny is capable of good, he can overcome his guilt about his sin and find lasting peace within himself. Gene realizes that his hatred and jealousy is â€Å"something ignorant in the human heart†and is within him and also brings about wars. Only by reconciling himself with the fact of the existence of this evil within him can Gene realize that his own true enemy is not someone like Finny but in fact himself. He knows now that he had been seeing himself in everyone else. By coming to know his evil, he can come to know himself and his own identity. Gene by coming to know this evil within him can understand now the ideas of peace and love and the true value of friendship. Gene says of his time at Devon, â€Å"my war ended before I ever put on a uniform; I was on active duty all my time at school; I killed my enemy there. †(pp. 204) Gene has killed the hate, the evil, the fear within his heart that often causes wars. By killing the fear within him, he has defeated his own private demons. Gene has come to see that this enemy never comes from without, but always from within. He knows, moreover, that there is no defense to be built, only an acceptance and purification of oneself through love. (Ellis) Gene has matured and discovered his own identity after his codependent relationship is forcibly severed. In A Separate Peace, the author first shows how the codependency between Gene and Finny is formed. Later the author shows how Gene finally finds his own identity after the codependency is broken. Works Cited Knowles, John. A Separate Peace.
Monday, July 22, 2019
Biological Perspective Essay Example for Free
Biological Perspective Essay One client I worked with had very low levels of assertiveness and because of this was often treated very badly by friends, family and work colleagues. This led to her becoming really rather depressed, which meant that she tended to avoid interactions with other people whenever possible, lowering further still her confidence and her ability to deal with social situations. She was becoming increasingly withdrawn. Whilst the counselling helped her to understand how she was contributing towards her own distress by having so low an opinion of herself, the antidepressants helped her to feel well enough to start to re-engage with people and to put into practice some of the ideas and life skills she was learning in therapy. By the time the medication was slowly stopped after her depression had lifted, she had firmly established new patterns of behaviour and relationships. She was easily able to continue this new and more useful way of being, therefore removing the need for further medication. Back to Top The Disadvantages of Antidepressants Many people I know would say that when you are profoundly depressed, there are no disadvantages to taking something that makes you feel better. Certainly I know many clients whose lives have been transformed by taking the right antidepressant, prescribed by their doctor or psychiatrist. Having said that, no medication is without its problems. With antidepressants, the main problems are firstly, finding the right antidepressant and secondly, side-effects. Antidepressants seem to help about half of the people who take them and different antidepressants work better with some people than others. The process of matching the right medication to the person is far from a precise science and one psychiatrist I know will admit that it often comes down to luck and guesswork. Having said that, the choice of antidepressant is usually informed by the exact nature of the symptoms experienced.
Sunday, July 21, 2019
Primark Is Very Famous Retail Clothing Store Chain Marketing Essay
Primark Is Very Famous Retail Clothing Store Chain Marketing Essay I will highlight the basic components of strategic marketing and discuss how strategic planning process is vital and how much its important for making an effective marketing strategy. This assignment has been divided in to three learning outcomes. First learning outcome is about how marketing plan supports the strategic objectives of the organization. This learning outcome includes marketing planning process, how SWOT could be an effective tool and difference between marketing strategies and marketing planning. Second learning outcome is about the construction of marketing plans. This includes analysis of marketing mix how to produce marketing plan. Third and the last learning outcome are about how to promote the marketing plan in support of strategic objectives. Primark Primark is very famous retail clothing store chain, providing clothes to customer at reasonable and affordable prices. Primark is actually an Irish retailer of clothing with the numbers of stores in United Kingdom, Ireland and Spain. Primark has more than 170 stores in which 125 stores are located in all over United Kingdom, 35 stores in Ireland and round about 10 stores in Spain. The first Primark store was established in year 1969 in capital city of Ireland in Dublin by Arther Ryan with the collaboration with Micaela Mitchell. After achieving the first success, they open more stores in different business centres with in local and regional areas, which alternatively generate more profits. (Source: www.primark.co.uk) Now I would like to discuss the first learning outcome of my assignment that how marketing plan supports strategic objectives. I will first define both of them then focus on the vision and mission statements of Primark. The Marketing Concept The marketing concept emerged in the mid-1950s. Instead of a product-cantered, make-and-sell philosophy, business shifted to a customer-cantered, sense-and-respond philosophy. Instead of hunting, marketing is gardening. The job is not to find the right customers for your products, but the right products for your customers. The marketing is actually a tool to hold the key to achieve organizational mission and goals. In this way company become more effective than its competitors in the market for creating, delivering goods to the customers. (Source: MBA Career Program) Theodore Levitt of Harvard drew a contrast between selling and marketing concepts: Selling is the concept which only focuses on the needs of the seller; marketing is on the need of the buyer. Selling is actually a phenomena with sellers need to convert its product into cash; marketing is an idea of satisfying the need of the customer by mean of the product and the whole cluster of things associated with creating, delivering and finally consuming it. (Source: International Marketing Strategy, fifth edition) What is strategy and why it is important: A strategy is actually a plan of action which is designed to achieve the particular goals. Its consists of competitive moves and approaches used by the managers to run the company Management is concern with the following action plans their main aim is to Grow the business Please attract the customers Compete in the market successfully Conduct different operations Achieve targets of organizational performance Strategy involves in three questions and the answers of these three are on the basis of an organizations strategic planning these questions are Whats the present situation of the organization? Where does the organization need to go from here? How will the organization get there? The organizations answer to how it will get there is its strategy. Strategy and Competitive Advantage: Now days to survive in the market its very important to have competitive advantage over your competitors and rivals. Strategic planning helps us to get the competitive advantage so that organization can increase their market shares and earn more profits. A different and distinctive strategy thats helps and makes the company apart from their rivals and gives a company competitive advantage is a companys most reliable way to get the profit above average profits. Competing with competitive advantage is more beneficial than competing with no advantages Competing without competitive advantage result in low profitability. Vision of Primark: The mission of the management and the staff of Primark have been to supply quality and affordable product to the customers with a focus on new promotion. Mission Statement The Mission statement of Primark Company is to provide good and quality product to the customer relativity low as compare to the other retailers working in the market and with this stay competitive and should have a competitive edge with other clothing retailers in order to promote the culture of value for money. SMART Analysis: If we apply SMART analysis is accordance with the mission statement of Primark we can analyse the following Specific: Specific means that mission statement of Primark is specific in nature in terms of its objective. Measurable: The mission statement to some extent doesnt provide any time frame. Achievable: The targets of the organization are quite achievable. Realistic: Primark stores have adopted a realistic approach. Timely: to achieve the organizational goals Primark has no set any time framework. Importance of Marketing Planning at Business Product Level: The success of any business and any product which is launched in the market is depends on its Marketing Planning. For this reason I will focus on the importance of marketing planning for the business as well as the product. Let me discuss what is Product. Products: A product is something which is tangible in nature that can be touch or have a physical existence i.e. shape, size, colour dimensions etc, but this is a misleading concept in term of product definition because product can be intangible in nature as well like financial services provided by banks, services provided by the insurance companies to the customers etc. (International Marketing Analysis Strategy P-275) Now I would like to discuss the marketing planning process and analyse how this process is important for business and the products. Marketing Planning Process: Market plan is a document that has the details regarding the product or the actions which company takes. (Kotler et al. (2010). The different methods used by the management of the organizations in which they defines in details there current and future strategies, objectives and aims is called planning process. By this they can access the current and future trends of the markets and this evaluates the current and potential capabilities of the organization and an attempt to forecast the future in order to achieve its objectives. The international planning process allows the organizations to answer the below mentioned questions. What is the present state of the company now? Where does the company want to go? How will the company get there? An efficient marketing planning process consists of the following steps. Determining the objectives of the organization. Assessing and evaluating organizational resources. Evaluating the opportunities risks. An efficient Marketing strategy. Evaluating and implementing marketing plans. (Source Doole Lowe 2004) Explanation: As it is already mentioned in the stages of the marketing planning process, first step is to determine the organization goals and set the objectives of marketing plan. This is the stage where the organization decides that what need to do and how we gong to achieve that. Keeping in mind the objectives, organizational resources are assessed which include the financial condition of the organization, its people, technology used and production capability. SWOT Analysis: SWOT Analysis is considered to be the very useful tool now days. It is actually a strategic planning method or approach to evaluate the strengths, weakness, opportunities and threats of an organization. It involves in the project and business ventures as well. SWOT analysis consists of following Strengths: The characteristics of the organization or business thats gives an advantage to the company over its competitors or rivals. Weaknesses: The characteristics of the firm that have disadvantage to its competitors or rivals. Opportunities: The opportunities are the external chances that make greater sales and can earn more profits. Threats: Threats are also the external elements in the environment that cause trouble for the business. An overall plan is based on the first 3 steps of the SWOT analysis that will help the the marketing plan a major success in the future. As I already mentioned marketing strategy gives us the answers for the following questions What is the present state of the company now? Where does the company want to go? How will the company get there? With the help of SWOT analysis we can analyse the company strengths, weakness, opportunities and threats. At the same time we can use the tool of PEST analysis that helps us analyse the political, economic, social and technological analysis. It helps us describe the work of marketing plan of the company. Porters five forces model gives us the knowledge of the number of forces that affects the marketing strategy of an organization. Last phase is to apply and implement the marketing plan; on the basis of the analysis the organization chooses its targeted market by using market segmentation methodology. And in the end the combination of effective and right marketing mix can give an edge over its competitors and rivals. During the stage of the planning process, organizations give more importance to their External Environmental Forces that can or will affect the marketing process. PEST analysis plays a very important and vital role at this stage and this gives the organizations a thorough analysis of the products. Difference between Marketing Planning Strategy: Strategy of an organization actually defines the overall aims, objectives mission of the company. Every business/ organization has set their goals and objectives in order to gain the market share and earn more profits as compare to their competitors. As I already mentioned that strategy of the company provides the answers of the following questions; As mentioned earlier that strategy of the company provides answers for the following three key questions; What is the present state of the company now? Where does the company want to go? How will the company get there? On the basis of these 3 important questions, an organization or a business sets its targets and makes a proper plan of action to achieve their goals. Marketing Planning: The process of promoting the product or services of the company on the basis of over all strategy of the organization is called marketing planning. Marketing planning involves Situational Analysis, Internal External Analysis of the organization and on the basis of the above factors choosing a right kind of marketing mix to increase the market share and maximize the profit and getting company competitive advantage over the competitors and rivals in the market. Construction of a Marketing Plan: It is extremely important for the businesses to make a proper marketing plan when they promote their product. This should be done efficiently in order to gain competitive advantage over competitors in an effective manner so that the organization can make more profits. Now I would like to focus on the components of the marketing plan. In this phase I will highlight the importance of marketing mix which helps us while making a marketing planning. The efficient kind of marketing mix strategies always gives a company an advantage in the market place. Marketing Mix: Marketing mix is defined as a set of tools an organization may use to achieve its marketing goals. (Kotler, Managing Markets 2006, P-19) McCarthy divided marketing mix in to four groups, which are commonly knows as 4Ps Product Price Place Promotion An organization uses the all four factors of marketing mix to attracts and target their customers. A company can change its price and keep changes its promotion schemes in short run but it might take longer period for them to change their product or places. Most of the organizations working in the market use Price and Promotion as key factors to target the customer to earn profits. The above mentioned 4Ps helps and represents sellers view of the marketing tools in order to attract the buyers. (Kotler Managing Markets 2006, P-20) Some other authors include 7Ps as the complete version of marketing mix. The remaining three are as follows: People Processes Physical Evidence If we look on the marketing mix of the Primark then we can analyze the marketing strategy they adopted so that they attract numbers of customers. Marketing Mix of Primark: Primark is widely knows and popular as a clothes retailer which keep attracting the customer by their low price and good quality clothes. I will highlight the marketing approach Primark adopted to get the benefits as compare to their competitors. Product: Primark is a clothes retailer, it is producing good and quality product according to the need of the people for all range of ages. In this section I will discuss what products they are selling and what are the different features of their products from mens wear, ladies wear and childrens wear. Quality: Quality of the product of Primark is quiet reasonable as compare to their prices especially if we look on the other retailers in the high street market retailers. Designs: Primark keep introducing latest designs at their retails out lets. Primark targeted people of ages from 25 to 35. Primark keep providing latest designs in their retails outlets at reasonable prices. Brand Names: Primark has launched different types of brands in their retails outlets for their customers, which are quite popular. I am discussing few brands of Primark that has become a part and become a value for money business. Rebel Active CS Active Early Days (For babies) Young Dimensions Active Cedar wood State (For Gents) Atmosphere (Source: www.primark.co.uk) Packing Sizes: The product which Primark produces are good in quality and their packing is extremely good that people attract to their products. In these products ladies wear and gents dress shirts comes under good packing and in all sizes. Services, Warranties Returns: Primark is one of the company which is growing very rapidly and company core objective is to provide the best services to their customers. Each and every Primark store has a customer services department where trained customer representative staff help the customers to their concern are solve the problems of the customers on priority basis. At Primark the product that has been purchase by the customers can be exchanged or it can be even refunded within the prescribed 21 days time of the day of purchased date. Price: Primark as a retail company is focusing to provide good quality of products to the customer at the very reasonable prices. Primark is one of the retailers in the Europe where a customer has been targeted by the price of the products. Their marketing strategy most important aspect is value for money with the slogan Look good pay less Examples: Gents shirt prices starts from only  £2.00 Gents jeans pent can be purchased with in  £10.00 Gents formal suite can be purchased in  £40.00 Apart from all that above Primark keep on reducing the prices of the product from time to time and in this way company fulfilling their promise of Look Good Pay Less. Promotion: Like other retailers working in the region you cannot see many promotion schemes but Primark do make promotions schemes so that they can create more market share. But over all the promotion factor of Primark is bit low because they dont have online shopping facility for their customers. This online shopping has been neglected which shouldnt be neglected as this is a very important factor in now days. Like all the other companies in the region, Primark introduced Pennys Gift Card in all their stores in Ireland. This brings a lot of saving on shopping in the Primark outlets. Place: In marketing mix the 4th P is a very important as far as the clothes retailer concern. You will see Primark stores and outlets on all major and important high streets and shopping centres. Primark has also opened a shop at the famous Oxford Street in the Central London, this store at Oxford Street doing a very good business. The Primark store at Lakeside is also one of the busiest stores at Lakeside shopping centre. If we talk regarding the transportation point of view, all Primark stores and outlets are easy assessable to the general public through public transports as they are located at the very important and majors high streets and shopping centres, and this make Primark a value for money brand for the consumers in the recession period. People: This is also a very important factor of marketing mix and it is very significant as well. Marketing strategy should be made for the people who either are the end users of are the part of the organization for e.g. workers, management, consumers etc. this also defines the market segmentation and demographic segmentation. Processes: This process also plays a vital role because its gives an overview about the processes involved in the business. Like mechanism, procedure and flow of all the activities by which services are used. This also tells us the procedures that how product reach the end users. So its important that marketing process should be flexible to meet the needs of the businesses processes. Physical Evidence: The last 7P of marketing mix is physical evidence this mean that the marketing strategy should include effectively communicating their satisfaction to potential customers. Impact of Marketing Mix on the Management Decision Making: The importance of marketing mix is very important for every organizations business and marketing plans. Marketing mix is chosen after the very critical analysis of the forces that affects internal and external environment. In this way management can get the better idea about the strengths and weaknesses of the organizations. The potential business opportunities and threats are due to the presence of the different companies offering and doing the businesses by same sort of services and product. After the very careful and critical analysis of all the above factors the management of the companies make very good and fruitful decisions. An effective and correct Marketing Mix strategy will give the companies competitive edge over the competitors in this way they can produce more profits and maximise the market share of the company. Importance of Budgeting in Marketing Plan Financial forecasting is also very important and vital in over all running of the business unit. In case of marketing the funds availability is very important. On this basis the organization allocates resources and funds for an effective marketing plan so that they can produce more result in shape of success. Here the question arises that what should be the cost of the whole marketing campaign of the product or the business and how we can allocate the funds for that. Promotional budget normally determined by how much fund provided and how much percentage is available out of the revenue received from the sale of the brand.
Saturday, July 20, 2019
The Search for the Meaning of Existence :: Philosophy Essays
The Search for the Meaning of Existence Daffodil bulbs instead of balls Stared from the sockets of the eyes! from Whispers of Immortality We live and then we die. Its scary, the death part, and the living part is quite amazing. There is a great dichotomy surrounding our existence. One minute we are here, another we are gone. What is existence? What is the purpose of existence? The big metaphysical question has my interest. We grasp to understand it all but it evades us. This magnificent universe has not answered our questions. Some people believe that our existence is a divine destiny, a creation of God, or of some purposive energy. Others say that the greatest meaning of life is to share love. These people believe that life has meaning! Actually has it! I grew up thinking that both of these meanings of life were true. There was a universal energy of good, always able to overcome bad, and love was the greatest value of all. I believed that my life would have meaning if I contributed to the good and loving energy in the world. Will my life have more meaning if I am a good loving person than an uninterested loner person? Will my life be more valuable to the universe? Everyone would like to have meaning in their life, even those of us who are becoming cynical to meaning as an absolute. We all would be more comfortable if we knew of some transcendent value to our existence that surpasses life itself, into death. We do not know of this transcendence though. Society in the 21st century is on shaky foundations. We have tossed religious proclamations out the window and embraced science as the ultimate authority. Problem is, science is not providing metaphysical answers so we are out there in space floating around aimlessly Currently, through the last decade or so, after seeing the substantial depth of scientific observations supporting Darwinian evolution, I begin to see another possible "meaning of meaning", and hence, a new meaning of life. Beware Darwin's dangerous idea! I now see meaning, as an emergent process of evolved human consciousness that functions as an environment analyst. I see both meaning and consciousness as aftereffects of physical processes in the brain and nervous system. Sounds pretty drab and desolate, huh? Or exciting, depending on who you are, where you are, and what time it is.
Foreign Policy :: essays research papers
Progressive era foreign policy was motivated by a variety of factors including racial and national superiority, business and economic interests, strategic concerns, and idealism. Excerpts from For the Record provide various examples supporting the concerns that led to America’s foreign policy.      The idea of national superiority was evident in the belief of manifest destiny. This doctrine basically stated that America was a superior nation that was designed to expand. The nationalist argument is best depicted in Albert Beveridge’s â€Å"The March of the Flag†which states, â€Å"The rule of liberty that all just government derives its authority from the consent of the governed, applies only to those who are capable of self-government.†(For the Record p.117) This supports America’s superior views that it could govern a country better than the country’s native citizens. Frederick Jackson Turner further enhanced the feeling of national superiority in, â€Å"The Frontier in American History.†His writing explained that the frontier had been essential in establishing American independence and individualism. He also claimed, â€Å"The frontier is the line of most rapid and effective Americanization.†(For the Recor d p.49-50) The implication that expansionism leads to positive Americanization further displays the superior mindset. Racial superiority was obvious in the â€Å"White Man’s Burden.†This suggested that it was the responsibility of the American people to spread democracy and Christianity to civilize the â€Å"savages†and â€Å"inferior races†; those people included anyone of color.      Business and economic interests were also a driving force in foreign policy. â€Å"The March of the Flag†epitomizes the American viewpoint. It explains the problems of overproduction in the country: â€Å"Today, we are making more than we can use†¦there are more workers than there is work; there is more capital than there is investment†¦we need more circulation.†(For the Record p.117) All of these factors contributed to America’s need to expand to foreign markets. By establishing trade with other countries, America could import natural resources in order to produce manufactured goods at cheaper costs. This expansion of the economy would provide a market for the overproduction of goods and also increase jobs.      Additionally, strategic concerns were contributing factors in expansionism. Since the U.S. wanted to expand and trade with foreign countries, it ensured that other countries were stable and open to trade. This was demonstrated in China and the Open-Door market. There was also the belief that Europeans would dominate the market if America did not become involved. Finally, Americans used their involvement in wars with foreign countries to build the U.
Friday, July 19, 2019
General Agreement on Tariffs and Trade in E-Commerce Essay -- Trade Ec
General Agreement on Tariffs and Trade in E-Commerce The US is seeking to extend the duty-free status of international online transactions to protect the development of global electronic commerce, the Clinton administration said yesterday. Susan Esserman, deputy US trade representative, said the US wanted the World Trade Organization to agree "at the earliest possible date" to extend the current moratorium on customs duties for electronic trade. In testimony to the Senate foreign relations sub-committee on Europe, Ms Esserman said duty-free cyberspace was particularly valuable to US software companies that were seeking to distribute their products electronically. The US is also looking for WTO members to affirm that electronic commerce is subject to existing rules and agreements, and should not face "unnecessary regulatory barriers to trade". However Ms Esserman said "more time and work are necessary" before electronic goods could be subject to final classification under WTO rules. Electronic commerce in the US is forecast to grow to $1,300bn by 2003, while in India it is expected to grow by $15bn within two years. Richard Wolffe, Washington Protectionism, it seems, is always with us and it is useful to examine the intermittent attempts made to establish rules for its containment. This book is one such examination, on the conception, birth, and early years of the General Agreement on Tariffs and Trade (GATT); it is restricted to the years 1940--53. It is the work of an historian but one at the political, rather than economic, end of the spectrum. The heavy emphasis throughout is on the American role within an essentially Anglo-American tussle. The argument is that although trade was a relatively small proportion of US output it was used for political and diplomatic purposes. The general thrust is that the US was keen on a new liberal order and determined to break the British empire's preferential trading arrangements. However, when we read that the central argument is that, 'by liberalizing trade while protecting domestic economies -- a bargain consistent with US trade law, practice, and history ...', we might reasonably expect to be in for a roc ky ride. Politics is important and possibly even central in the process of trade protection, but will always be found to depend on economic forces. The politics... ...sn’t have enough of its own trees to meet its demand for paper. The cheapest way for the Japanese to meet their paper needs has been to import raw logs from America, a trade which ended in the 1980s because there simply was not enough timber to supply Japan and satisfy domestic U.S. needs. Free trade, of course, demands that traders sell to the customer who offers the highest price; they cannot be required to fill the needs of one market at the expense of another. Should Americans sell to Japan at higher prices even if it means domestic shortages, or is it appropriate to say, "These are our trees, hands off"? The arguments that apply to protecting timber can also be easily applied to other natural resources, such as coal or copper. On the other hand, free trade agreements work to the benefit of the United States in terms of resources where we cannot fill our own needs, such as oil or gold. Although each of these arenas has its own specific issues, in each case the essential question boils down to: "Is this important enough to our country that we should protect ourselves against the inroads of foreign traders, thereby cutting ourselves off from the benefits of free trade?" General Agreement on Tariffs and Trade in E-Commerce Essay -- Trade Ec General Agreement on Tariffs and Trade in E-Commerce The US is seeking to extend the duty-free status of international online transactions to protect the development of global electronic commerce, the Clinton administration said yesterday. Susan Esserman, deputy US trade representative, said the US wanted the World Trade Organization to agree "at the earliest possible date" to extend the current moratorium on customs duties for electronic trade. In testimony to the Senate foreign relations sub-committee on Europe, Ms Esserman said duty-free cyberspace was particularly valuable to US software companies that were seeking to distribute their products electronically. The US is also looking for WTO members to affirm that electronic commerce is subject to existing rules and agreements, and should not face "unnecessary regulatory barriers to trade". However Ms Esserman said "more time and work are necessary" before electronic goods could be subject to final classification under WTO rules. Electronic commerce in the US is forecast to grow to $1,300bn by 2003, while in India it is expected to grow by $15bn within two years. Richard Wolffe, Washington Protectionism, it seems, is always with us and it is useful to examine the intermittent attempts made to establish rules for its containment. This book is one such examination, on the conception, birth, and early years of the General Agreement on Tariffs and Trade (GATT); it is restricted to the years 1940--53. It is the work of an historian but one at the political, rather than economic, end of the spectrum. The heavy emphasis throughout is on the American role within an essentially Anglo-American tussle. The argument is that although trade was a relatively small proportion of US output it was used for political and diplomatic purposes. The general thrust is that the US was keen on a new liberal order and determined to break the British empire's preferential trading arrangements. However, when we read that the central argument is that, 'by liberalizing trade while protecting domestic economies -- a bargain consistent with US trade law, practice, and history ...', we might reasonably expect to be in for a roc ky ride. Politics is important and possibly even central in the process of trade protection, but will always be found to depend on economic forces. The politics... ...sn’t have enough of its own trees to meet its demand for paper. The cheapest way for the Japanese to meet their paper needs has been to import raw logs from America, a trade which ended in the 1980s because there simply was not enough timber to supply Japan and satisfy domestic U.S. needs. Free trade, of course, demands that traders sell to the customer who offers the highest price; they cannot be required to fill the needs of one market at the expense of another. Should Americans sell to Japan at higher prices even if it means domestic shortages, or is it appropriate to say, "These are our trees, hands off"? The arguments that apply to protecting timber can also be easily applied to other natural resources, such as coal or copper. On the other hand, free trade agreements work to the benefit of the United States in terms of resources where we cannot fill our own needs, such as oil or gold. Although each of these arenas has its own specific issues, in each case the essential question boils down to: "Is this important enough to our country that we should protect ourselves against the inroads of foreign traders, thereby cutting ourselves off from the benefits of free trade?"
Thursday, July 18, 2019
Reflect Victorian Society and Culture in the Strange Case of Dr. Jekyll and Mr. Hyde Essay
In this essay I will be exploring the ways in which Robert Louis Stevenson portrays and reflects the society into which his novelette, The Strange Case of Dr. Jekyll and Mr. Hyde was initially introduced. To do this I will explore setting, language and form within the novel. There are also a number of themes and ideals that I will also discuss Gothic Literary Tradition, Victorian Science, duality, hypocrisy and Victorian concepts of virtue and vice. Many of the characters in â€Å"Jekyll and Hyde†show two sides to their personality. This duality is shown in their spotless and respected public face that contradicts their despicable behaviour in private. Possibly the most obvious example of this is seen where Sir Danvers Carew, a respectable MP and gentleman, seemingly a perfect person in Victorian society, is seen and killed whilst in Soho. At the time, Soho was a very undesirable area of London where respectable men were not expected to be, at an unusual time of the night. The lateness of his visit there suggests that he was doing something that he didn’t want his friends or anyone from his social circle to see, probably something deviant. Soho was a haven for drug dealers, drug users, prostitutes, all types of crime and very poor people. This is reflective of a common situation that was seen in the late eighteen hundreds. It would have been a shocking and unthought-of of idea to discuss this concept openly at the time the book was written, however, as it would make those who carried out deviant acts feel scrutinised and less safe. As if their secret was being made public. This is a very innovative and original reflection of a Victorian situation that was commonplace yet underground. We see more of this social situation when Jekyll himself explains that, as Hyde, he could perform acts that in his normal form he could not. His social standing would prohibit such behaviour and yet he felt compelled to act in this way. Conscious within Hyde and free from social expectations, he gained a sickening sense of satisfaction, remorselessness and enjoyment when he acted upon his suppressed evil longings. Or, at least, at first he did. A sentiment shown in his statement of the case where he points to, â€Å"secret pleasures, that I had enjoyed in the disguise of Hyde.†This explains that, owing to his social standing being rather high and respectable, he could not act upon certain longings, but, as Hyde, an unrespected nobody, he could. This was a similar, if more extreme, version of a situation that society at the time forced many respectable people into. Obviously nobody had two separate appearances and personalities, in a literal sense, but some had a public face and life and a private one. Expectation was very high amongst people from respectable social positions and classes. There was no room for misbehaving. It is suggested that social expectation indirectly resulted in the birth of Hyde, as the potion to turn Jekyll into Hyde was formulated in order to separate good from evil. Social expectation was satisfied by Jekyll as the focus was on the good things. As Hyde, a separate persona, he could be evil without the worry of social pressure and reputation. Jekyll says: â€Å"If each, I told myself, could but be housed in separate identities, life would be relieved of all that was unbearable; the unjust might go his way, delivered from the aspirations and remorse of his more upright twin; and the just could walk steadfast, and securely on his upright path†The duality shown in so many of the characters shows the inherent hypocrisy in Victorian society in which people had an open, public life and a secret life that only took place where the person was not available to come under scrutiny from their society or class. This is a display of the Victorian social mindset that appearances account for almost everything. So any deviancy or misbehavior could only be conducted in secret where that no one would know. The Victorians’ are shown to be willing to disregard, ignore and remain uninvolved in unpleasant things at the danger of falling from grace. This is a form of hypocrisy which is well shown where Mr. Enfield says, â€Å"I make it a rule of mine: the more something looks like Queer Street the less I ask,†to which the reply from Mr. Utterson is, †A very good rule, too.†This shows the desperation of people to save face and maintain a facade of perfection and decency in order to agree with and remain in favor of Victorian social expectations. This explains the importance of a reputation of decency and gallantry in the Victorian society in which the book was published. The idea of reputation being essential is used as a tool to scare and warn Hyde in the first chapter of the book. Enfield explains, â€Å"Killing being out of the question, we did the next best. We told the man we could and would make a scandal out of this, as should make his name stink from one end of London to the other. If he had any friends or any credit, we undertook that he should lose them.†The fact that ruining his reputation was regarded as the next best thing to killing him emphasizes the importance of this to Victorian society. Another display of the importance of reputation occurs at the end of the book where Poole and Utterson are breaking down the door to Jekyll’s cabinet and Jekyll forces Hyde to kill himself. It shows the extreme measures that Jekyll will take: he would rather be dead than tarnish his good reputation by letting his secret escape. This is a starkly shocking reminder of the importance of a reputation in Victorian high society. Victorian concepts of virtue and vice are discussed throughout the book. There was a set belief amongst the higher ranks of society that a malicious or evil nature in a person should be hidden and suppressed beneath the good features. This is explored through Jekyll and Hyde as Jekyll and Hyde are supposed to be the good and evil sides to Jekyll’s personality. So that Jekyll can safely release his suppressed evil through the form of Hyde. He could do this without coming under scrutiny from the society around him. He says â€Å"secret pleasures, that I had enjoyed in the disguise of Hyde.†Danvers Carew is another example of this as we see him in the area of Soho, despite his respectable faà ¯Ã‚ ¿Ã‚ ½ade. This may be because he is secretly acting upon the evil longings that he must suppress for most of the time, due the social expectations of a man in his position Another way that Stevenson explores Victorian society is through its science. At the time of the publication of the book, one new scientific theory was the Darwinian theory of evolution. This is explored in the book. Many Victorians believed that criminals were less evolved than normal people; they were thought to be a throwback from humanity’s primitive past. Hyde, the criminal, is often described as being similar to an animal and less evolved. Specifically, he is described as being â€Å"ape-like†in his fury. Mr. Utterson says, â€Å"The man seems hardly human! Something troglodytic.†This implies he is primitive and less evolved. When Poole and Utterson are breaking into Jekyll’s cabinet Hyde emits, â€Å"A dismal screech, as of mere animal terror.†Again, animal-like traits are highlighted. Gothic Literary Traditions from the time period of the publication of the book are also important when we are discussing its storyline and themes. They were traditions that were commonplace in novels of the time. There were set rules and patterns. There is the idea of the gothic â€Å"monster†which was very common at the time, which takes the form of Hyde in this case. There was also the typical atmosphere of darkness and secrecy and unnatural forces at work. This is exemplified in the novel by the dingy and dark setting. For example, Stevenson says that there were heavy â€Å"pea souper†fogs and much of the story occurs at nighttime in eerie locations such as the run-down Soho area. This draws from real life because there were real â€Å"pea soupers†and the area of Soho was extremely undesirable and dingy. Also the fact that most of the evil occurs at nighttime is, to an extent, a reflection of Victorian reality, as the only time when respected people would be somewhere undesirable or acting upon â€Å"evil†desires would have been at night, under the cover of darkness. Hyde’s house has no windows and a single door, so is ominous, dark and secretive, with no means of an outsider being able to view what lies beyond its walls.! Another secretive technique is that the monster, Hyde, is never described in great detail. Hyde is only ever described vaguely; his â€Å"unexpressed deformity†is a clear indication that Stevenson is conscious of the vagueness of his description. We also never see the story from his direct perspective, so his point of view is hidden which adds to the secrecy of the book. There is also the idea of Hyde’s house being a lair, shown in the form of the cabinet and laboratory that add to the secrecy and is another common technique in gothic texts. Stevenson uses these traditional ideas; however, he does so in a subtle way with far less crudeness than in other books, such as Shelley’s Frankenstein and Bram Stoker’s Dracula. Hyde is not literally called a monster and is, after all, human. It is the actions and nature of the character that make him the monster. Stevenson’s use of language helps to explore the Victorian culture that the book was written in. He uses them to add to and invoke some of the Gothic Literary Traditions in his book. Stevenson describes Jekyll in a lot of detail saying that he is handsome, respected and a gentleman. However, Hyde is given very vague and non specific descriptions which add to the secrecy of the character that is, reverting to Gothic tradition, the â€Å"monster†character. Here we see a perfect display of this technique; â€Å"He is not easy to describe. There is something wrong with his appearance: something displeasing, something downright detestable. I never saw a man I so disliked, and yet I scarce know why. He must be deformed somewhere; he gives a strong sense of deformity, although I couldn’t specify the point. He’s an extraordinary-looking man, and yet I really can name nothing out of the way. No, sir; I can make no hand of it; I can’t describe him. And it is not want of memory, for I declare I can see him this moment.†By giving a vague, sketchy description Stevenson separates Hyde from other main characters that are described in detail, by almost de-humanizing him. This adds to the sense that Hyde is the traditional monster character, which is a tool used in Victorian writing. Setting is also used by Stevenson to draw on gothic tradition and gives an eerie yet sometimes truthful view of London. The way in which Stevenson describes the lodgings of Jekyll and Hyde is a use of language that adds to the gothic literary tradition. Jekyll’s house is in a very upper class area and is decorated and furnished with great taste and wealth. Whereas Hyde lives in a very rough area, Soho and his house is a dark, seedy place with no windows and a solitary door.!! This surrounds this character, the monster, with secrecy and shields him from the outside world. It creates an ominous, tense atmosphere, which was often used in gothic texts of the era. Also the places in the book where evil occurs are described as foggy and dingy. And the majority of the story occurs at night. This adds to the darkness and secrecy of the gothic novelette. A point that is further reinforced by the secrecy that shroud the lodgings of Jekyll and Hyde. Contemporary London is portrayed as having an outwardly respectable veneer of goodness that disguised a dangerous and immoral undercurrent, the hiding place for much evil. This was to an extent actually true of Victorian London; it had respectable areas but was quite a seedy place. As an example there was the notorious Jack the Ripper, who killed prostitutes in London in the Victorian era at night in back alleys and brothels and was suspected to have been a respected politician or businessman by day. This links in with the idea of Victorians often leading double lives: good in the day and bad at night. The structure and form of the book emphasize the gothic traditions that Stevenson draws. The book is written from Mr. Utterson’s perspective with narratives and interjections from other characters, such as â€Å"Dr. Jekyll’s Full Statement of the Case†; however, importantly Hyde’s opinion is omitted. This heightens the shroud of secrecy and depravity that surrounds Hyde, the â€Å"monster.†This technique was common in Gothic novels of the time. It adds tension and terror to the novels by keeping the reader deprived of knowledge. To this we can link the reaction of the contemporary reader to this story. The reader would recognize much reality in the book. They would see truths from the time. For example, the pressures of society would be familiar. Some may be shocked or slightly uncomfortable when reading it, because the ideas of living double lives and suppressing evil and acting upon it in privacy, would have rung true of some readers. To discuss this in the open would have been out of the question and may have put certain individuals in an extremely uncomfortable spotlight. As was discussed earlier in the essay there was a clear Victorian mentality that reputation was very important, possibly the most important thing to some individuals. So some may have had private feelings and longings and may have acted upon these in private. On seeing this in the book, Sir Danvers Carew’s situation for example, it may have felt to them as though they were no longer safe to have a sinful private life as people ne w that this sort of thing happened. * * * In conclusion I think that the book is a fairly truthful reflection of many aspects of Victorian society and culture, especially the idea of living a double life. I also think that Stevenson’s use of Gothic Literary tradition is effective. In the novelette, he provides a new variation on traditional themes. All in all, I think that Stevenson employs a high level of reality and supplements this by drawing from the literary culture of the Victorian Britain of which he was a part.
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